Privacy Policy

1. Key Terms

Some key terms used in this policy:

• We, us, our means Amplifyo and Amplifyo Inc.
• Our data protection officer means our officer who can be contacted at DPO@amplifyo.com.
• Personal information means any information relating to an identified or identifiable individual.

2. Personal Information We Collect

(a) We may collect and use the following personal information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or business:

• Identifiers: We collect business email addresses, physical business addresses, and telephone numbers, IP addresses, account names, and team member names who are users on the software.
• Commercial & Professional Information: We collect records of products or services purchased or considered, and common business information required for defining your marketing planning. We also collect professional or business-related data, such as your business social media data points (e.g. on LinkedIn).
• Network & Geolocation Activity: We collect internet activity including browsing history, search history, and interactions with our Website or advertisements. This includes standard Google Analytics, Google Ads, and social media platform data (unless you have opted-out).
• AI Interaction Data: We collect prompts and inputs provided through your integrations (e.g., Google or social channels) and all AI-generated outputs.
• De-identified Metadata: We collect feature usage patterns and success rates of AI retrievals used exclusively for internal refinement of our service.
• Inferences: We use the information above to create profiles reflecting consumer preferences, characteristics, behavior, and general trend information.

(b) This information is required to provide services to you. If you do not provide the information we ask for, it may delay or prevent us from providing services to you.

3. How Your Personal Information is Collected

We collect most of this personal information directly from you – via our website, and occasionally in person, by telephone, text, and email. However, we may also collect information:

• From publicly accessible sources (e.g., public records);
• Directly from a third party (e.g., sanctions screening providers, credit reporting agencies, or customer due diligence providers);
• From a third party with your consent (e.g., your integration choices when using the software);
• From cookies on our website; and
• Via our IT systems, communications systems, email and instant messaging systems; and other IT systems we may implement from time to time.

4. How and Why We Use Your Personal Information

(a) Under data protection law, we can only use your personal information if we have a proper reason for doing so. The following list explains our specific business purposes for processing your information:

For the Performance of Our Contract:

• To provide general service provision and take steps at your request before entering into a contract.
• To update and enhance customer records to ensure we can keep in touch regarding existing orders and new products.

To Comply with Our Legal and Regulatory Obligations:

• To conduct checks to identify customers, verify identity, and screen for financial sanctions or embargoes.
• To gather and provide information required for audits, enquiries, or investigations by regulatory bodies.
• To comply with professional, legal, and health and safety regulations.
• To complete statutory returns and maintain external quality checks or accreditations (e.g., ISO or Investors in People).

For Our Legitimate Interests (Business Operations):

• Security: To prevent and detect fraud or unauthorized access and modifications to our systems.
• Efficiency: To perform statistical analysis for managing our financial performance, product range, and overall business efficiency.
• Quality Control: For operational reasons, such as training and ensuring business policies regarding security and internet use are followed.
• Confidentiality: To protect trade secrets and other commercially valuable or sensitive information.
• Marketing: To promote our services to existing and former customers, and those who have expressed interest in our services.
• AI Enhancement: To improve algorithms and conduct trend analysis using de-identified and aggregated data to enhance the accuracy of insights provided to all business customers.

 

5. How We Use Artificial Intelligence

(a) Private & Secure AI: We utilize a private Retrieval-Augmented Generation (RAG) architecture. This ensures your private data is used only to provide you with contextually relevant Decision Support and is never used to train foundational third-party models like ChatGPT or Gemini.

(b) Processing & Encryption: Your data is sent to commercial-grade AI engines via encrypted, zero-retention private connections that forbid the engine from learning from your specific information.

(c) Algorithmic Fairness: In accordance with the Colorado AI Act, we perform annual bias testing on our AI logic to prevent algorithmic discrimination.

(d) Human-in-the-Loop: All AI insights are for advisory purposes. Users have the right to request a human review of AI-generated insights that result in an adverse business outcome, as defined in our Terms & Conditions.

6. Promotional Communications

(a) We may use your personal information to send you updates (by email, text message, telephone or post) about our services, including exclusive offers, promotions or new services.

(b) We have a legitimate interest in processing your personal information for promotional purposes. This means we do not usually need your consent to send you promotional communications. However, where consent is needed, we will ask for this consent separately and clearly.

(c) You have the right to opt out of receiving promotional communications at any time by:

• Contacting us at unsubscribe@amplifyo.com; or
• Using the “unsubscribe” link in emails.

(d) We may ask you to confirm or update your marketing preferences if you instruct us to provide further services in the future, or if there are changes in the law, regulation, or the structure of our business.

7. Who We Share Your Personal Information With

(a) We routinely share personal information with:

• Service providers we use to help deliver our services to you;
• Other third parties we use to help us run our business (marketing agencies, hosts);
• Third parties approved by you (linked social accounts, third-party payments);
• Credit reporting agencies;
• Our insurers and brokers;
• Our bank(s).

(b) We only allow our service providers to handle your personal information if we are satisfied they take appropriate measures to protect your personal information. We also impose contractual obligations on service providers.

(c) We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.

(d) We may also need to share some personal information with other parties, such as potential buyers of some or all of our business.

(e) We will not share your personal information with any other third party, without your consent.

8. Where Your Personal Information is Held

(a) Information is held in Australia, and may be held at our offices and those of our third party agencies, service providers, representatives and agents as described above.

9. How Long Your Personal Information Will Be Kept

(a) We will keep your personal information while you have an account with us or while we are providing services to you. Thereafter, we will keep your personal information for as long as is necessary to respond to questions, show fair treatment, or keep records required by law.

(b) We will not retain your personal information for longer than necessary for the purposes set out in this policy.

(c) When it is no longer necessary to retain your personal information, we will delete or anonymise it.

10. Hosting and International Data Transfers

(a) Information that we collect may from time to time be stored, processed in or transferred between parties or sites located in countries outside of Australia. These may include, but are not limited to Australia, United States of America, Canada, New Zealand.

(b) Transfers to each of these countries will be protected by appropriate safeguards.

(c) Our Suppliers and Contractors are situated globally. Transfers to each of these Countries will be protected by appropriate best-practice safeguards.

(d) You acknowledge that personal data that you submit for publication through our website or services may be available, via the internet, around the world. We cannot prevent the use (or misuse) of such personal data by others.

11. User Rights (US & Australia)

Regardless of your location, Amplifyo provides the following rights:

(a) Right to Know/Access: Request a copy of the personal information we hold.

(b) Right to Correct: Correct inaccurate data, including data used by our AI.

(c) Right to Opt-Out: Opt-out of the ‘sale’ or ‘sharing’ of your data for cross-contextual advertising.

(d) Right to AI Transparency: Know when you are interacting with AI and request an explanation of AI-driven logic.

12. Keeping Your Personal Information Secure

We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to access it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

13. How to Exercise Your Rights

(a) To exercise these rights, please contact privacy@amplifyo.com. We will use commercially reasonable efforts to verify your identity using your registered account email to avoid the need for excessive documentation (like passports) unless required by high-risk circumstances.

(b) We are not obligated to make a data access or data portability disclosure if we cannot verify that the person making the request is the person about whom we collected information, or is someone authorised to act on such person’s behalf.

(c) Any personal information we collect from you to verify your identity in connection with you request will be used solely for the purposes of verification.

14. How to File a Complaint

We hope that our Data Protection Officer can resolve any query or concern you raise about our use of your information. We may be contacted at privacy@amplifyo.com. Our Data Protection Officer may be contacted at DPO@amplifyo.com.

15. Changes to This Privacy Notice

This privacy notice was published on 10 Jun 2024 and last updated on 28 Mar 2026.

We may change this privacy notice from time to time – when we do, we will inform you via email at least 7 days in advance of material changes, and through the updating of this policy on our website.

16. How to Contact Us

Please contact us or our Data Protection Officer if you have any questions about this privacy policy or the information we hold about you. We may be contacted at privacy@amplifyo.com. Our Data Protection Officer may be contacted at DPO@amplifyo.com.

17. Do You Need Extra Help?

If you would like this notice in another format (for example: audio, large print, braille) please contact us (see “How to contact us” above).